Reputation management doesn’t get all the glory search engine optimization does, but it should.
Do you realize when someone Googles a service in your area, it really doesn’t matter what SEO is going on, chances are, your business is going to show up!
And when it does, then what?
Do people see (2) two-star reviews or (35) five-star reviews?
If your company shows (35) five-star reviews and your competition shows (2) two-star reviews, who do you think is going to get picked? You are of course!
Yet 95% of businesses don’t make reputation management a part of their business marketing/strategy plan.